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About us
Thanks to the observation spirit that characterizes us, since the 90s we have been drawing inspiration from the youngest in a search for original and always trendy products.
We draw inspiration from their world for our creations and let ourselves be guided in the production process.
Subdued's design bears the Italian trademark, with employees committed to extending Italian style to all teenagers.
The company operates in Italy and Europe with a retail network of over 130 stores, including important flagship stores in international cities such as Paris, London, Barcelona, Madrid, Amsterdam, and Berlin.
Mission
To become the leading global destination brand for trendy and fashionable teenage girls worldwide.
Vision
We provide a diverse collection of apparel, accessories and swimwear, designed to give our consumers everything they need to feel confident, get creative and explore different aspects of their personal style.
We are dedicated to driving a fashion change by creating exciting products while caring for the people and the planet, and fostering a more conscious and greener community. Together, we aim to empower a brighter future while staying true to our authenticity and purpose: being the go-to destination for those who celebrate creativity, inclusivity, and individuality.
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