About us

Thanks to the observation spirit that characterizes us, since the 90s we have been drawing inspiration from the youngest in a search for original and always trendy products.

We draw inspiration from their world for our creations and let ourselves be guided in the production process.

Subdued's design bears the Italian trademark, with employees committed to extending Italian style to all teenagers.

The company operates in Italy and Europe with a retail network of over 130 stores, including important flagship stores in international cities such as Paris, London, Barcelona, Madrid, Amsterdam, and Berlin.

Mission

Dressing the youngest while being an integral part of their world

Vision

Offering the best product in terms of trend and quality to the 12/18 target audience, with the aim of being their reference point when it comes to shopping.